Infolinks vs Kontera – Which Contextual ads or In-line Texts ads network is better

Infolinks and Kontera are the two most powerful advertising programs that are into extensively providing you with the choice of placing ads be it in-text or contextual advertising. The factors that influence both of these programs are the keywords existing in the text. The way these keywords are selected and directed towards advertising purposes is quite interesting.

Prominent ad companies that act as major ad networks are Yahoo and Adsense. These companies have revolutionized the image of advertising on the international arena in a trendy manner. How these keywords could be located? The most commonly followed format by most of the companies is to crawl the website.

Crawling is done with the positioning of a piece of code at the end of the website. The efficiency of most of the crawlers is confined to, at the most four web pages of a specific website. Whenever the keywords are found, they are converted into a web URL. Besides, a small window pops up instantly giving a brief layout of the website.

1. Functionality

• Kontera: Kontera provides the users with highly relevant In Text Advertising for advertisers and publishers as well. With these innovative Online Advertising solutions, one can make instant profits. What’s unique about Kontera is that it provides users with unique performance oriented results, be it either websites or blogs.

• Infolinks: This is a different In-Text Advertiser that has gained much prominence recently. The only factor that made it much popular in such a short period of time is that its provision of increased money earning capacity. Besides, it could be easily integrated into any website without much ado. This still works as the ultimate goal is to earn maximum profits possible.

2. Mechanism

• Kontera: It takes into consideration of the fact that the prominence of an advertisement is based on whether the link has been visited or not. If so, how many times it has been visited. One common way of identifying this is by observing the color of the link. Whenever a link has been clicked the color of the link changes ensuring credibility.

• Infolinks: The concept of change of color works with Infolinks too. However, the approach here is even more enhanced. Not only can you find whether a link has been visited but also you can assess the number of times it has been visited. Besides, it allows you to underline the link any number of times trying to ease out any confusion.

3. Enhancement

• Kontera: If you are interested in earning static revenues on a long term basis, Kontera is the one for you. However, when you try to resort to experimenting, chances are more that you may encounter with failure more than success. As the Javascript used works well with only regular websites, usage of Kontera slows down performance on other sites.

• Infolinks: Infolinks aids in the page loading faster as a different Javascript is used. The concept works well with any website. The load time taken is also extremely low. It can withstand the choice of bloggers who use split testing for Adsense ads. For few websites, the difference in eCPM values is in the range of 10 to 20 times.